The East Coast Economic Region (ECER) covers the states of Kelantan,
Terengganu and Pahang, as well as the district of Mersing in Johor.
With an area measuring more than 66,000 sq km, the ECER covers more than
half of Peninsular Malaysia. The ECER's population of about 3.9 million
represents 14.5% of the total population of Malaysia..
A Master Plan was developed and will be the basis for guiding the
development of this region over the next 12 years where it will be
transformed into a major international and local tourism destination, an
exporter of resource based and manufactured products, a vibrant trading
centre, and an infrastructure and logistics hub.
The Master Plan also details measures to eradicate poverty, and improve
incomes and distribution in a sustainable manner for ECER.
The ECER’s distinctive natural resources, culture & heritage will form
the basis for transforming the economy into one that is dynamic and
competitive in light of greater regional and global competition and economic
The Region is blessed with an abundance of natural resources. It's people
and it's unique culture and positive value systems is also as asset.
Key advantages include:
ECER's strategic location
Located strategically in the east coast of Peninsular Malaysia, the ECER
is well placed to become a major trade and industrial gateway, offering
investors access to the vast, burgeoning markets of the Asia Pacific region
and beyond, encompassing a vibrant market of about two billion people.
Abundant natural resources
The ECER is rich with natural resources and wealth of biodiversity. Oil &
gas have long been a major economic contributor in the Region, and has now
matured to include petrochemical-based manufacturing and related-industries.
Large pool of quality human resource
Almost 14% of the total Malaysian population reside in the ECER. By 2020,
this will grow to over 4.9 million people, with about 1.92 million total
workforce. With a strong education system, this translates into a large pool
of educated and skilled workforce who can drive technology-based and
The cost of living in the ECER is lower compared to the rest of
Peninsular Malaysia. This means that new business ventures in the ECER will
be able to offer their products and services at lower costs, without
compromising on quality.
The ECER covers 51% of the land area of Peninsular Malaysia. This poses a
vast potential for real estate development and large scale commercial
farming. The ECER also boasts diverse tourism resources ranging from
pristine forests, attractive coastlines, coral islands, lakes, highlands,
and rich culture and history. But much of these can be further developed for
a sustainable tourism economy.Traditionally, the ECER's main focus has been
agriculture. The vast experience of the locals in this area poses much
potential to enhance farming and fisheries to a more value-added and higher
The ECER also has existing various sea ports, airports, railway and a
network of highways linking it to other parts of Peninsular Malaysia and
neighbouring countries. This positions the ECER as a logistics and transport
hub for industries. Given these factors, the region can take advantage of
its position and diversify its economic activities.
The East Coast Economic Region Development Council (ECERDC) is a
statutory body established under an Act of Parliament, the East Coast
Economic Region Development Council Act 2008 (Act 688) to drive the
implementation projects and key programmes identified in the ECER Masterplan.
ECERDC is empowered to
provide for the proper direction, policies and strategies in relation to the
development within the East Coast Economic Region. The Council is also
empowered to provide for coordination between Government entities in the
promotion of trade, investment, tourism and development activities within
the East Coast Economic Region.