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East Coast Economic Region
Last Updated : 5/5/2017 1:43 PM

The East Coast Economic Region (ECER) covers the states of Kelantan, Terengganu and Pahang, as well as the district of Mersing in Johor.

With an area measuring more than 66,000 sq km, the ECER covers more than half of Peninsular Malaysia. The ECER's population of about 3.9 million represents 14.5% of the total population of Malaysia..

A Master Plan was developed and will be the basis for guiding the development of this region over the next 12 years where it will be transformed into a major international and local tourism destination, an exporter of resource based and manufactured products, a vibrant trading centre, and an infrastructure and logistics hub.

The Master Plan also details measures to eradicate poverty, and improve incomes and distribution in a sustainable manner for ECER.

The ECER’s distinctive natural resources, culture & heritage will form the basis for transforming the economy into one that is dynamic and competitive in light of greater regional and global competition and economic liberalisation.

Regional Strengths

The Region is blessed with an abundance of natural resources. It's people and it's unique culture and positive value systems is also as asset.

Key advantages include:

  • ECER's strategic location

Located strategically in the east coast of Peninsular Malaysia, the ECER is well placed to become a major trade and industrial gateway, offering investors access to the vast, burgeoning markets of the Asia Pacific region and beyond, encompassing a vibrant market of about two billion people.

  • Abundant natural resources

The ECER is rich with natural resources and wealth of biodiversity. Oil & gas have long been a major economic contributor in the Region, and has now matured to include petrochemical-based manufacturing and related-industries.

  • Large pool of quality human resource

Almost 14% of the total Malaysian population reside in the ECER. By 2020, this will grow to over 4.9 million people, with about 1.92 million total workforce. With a strong education system, this translates into a large pool of educated and skilled workforce who can drive technology-based and knowledge-based industries.

  • Lower cost of living

The cost of living in the ECER is lower compared to the rest of Peninsular Malaysia. This means that new business ventures in the ECER will be able to offer their products and services at lower costs, without compromising on quality.

  • Rich untapped resources

The ECER covers 51% of the land area of Peninsular Malaysia. This poses a vast potential for real estate development and large scale commercial farming. The ECER also boasts diverse tourism resources ranging from pristine forests, attractive coastlines, coral islands, lakes, highlands, and rich culture and history. But much of these can be further developed for a sustainable tourism economy.Traditionally, the ECER's main focus has been agriculture. The vast experience of the locals in this area poses much potential to enhance farming and fisheries to a more value-added and higher yield activities.

The ECER also has existing various sea ports, airports, railway and a network of highways linking it to other parts of Peninsular Malaysia and neighbouring countries. This positions the ECER as a logistics and transport hub for industries. Given these factors, the region can take advantage of its position and diversify its economic activities.

The East Coast Economic Region Development Council (ECERDC) is a statutory body established under an Act of Parliament, the East Coast Economic Region Development Council Act 2008 (Act 688) to drive the implementation projects and key programmes identified in the ECER Masterplan.

ECERDC is empowered to provide for the proper direction, policies and strategies in relation to the development within the East Coast Economic Region. The Council is also empowered to provide for coordination between Government entities in the promotion of trade, investment, tourism and development activities within the East Coast Economic Region.

Contact Info
East Coast Economic Region Development Council
Level 22, Menara 3 PETRONAS
Kuala Lumpur City Centre
50088 Kuala Lumpur 
Tel: +603 2035 0021/22  
Fax: +603 2035 0020

East Coast Economic Region Development Council  
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